July 21, 2005 • ISSUE 39 / VOLUME 1

Body Mint is a night club essential

Featured in Sony BMG promo packs

Body Mint creates an air of attraction in a hot night club atmosphere.

Bodies pressed together. Hundreds of people packed on the dance floor, dressed to impress as they move to the sounds of the DJ. The music is booming, the bling is blingin', and the party doesn't stop until four in the morning. Everyone's looking good and looking for a good time.

This was the scene last month at some of the hottest nightclubs throughout the nation as Sony BMG promoted the much anticipated CD release of "Superstars #1 Hits Remixed," a compilation of songs by some of today's hottest artists, all remixed by world class DJs. The CD includes music by Beyonce, Alicia Keys, Britney Spears, Kelis, Pink, Kelly Clarkson and Mariah Carey among others, and Body Mint was there.

From clubs such as Crobar and The Roxy in New York, to The Ruby and Avaland in Los Angeles, thousands of club patrons received promotional club packs featuring Body Mint along with sample tracks from the CD.

Body Mint reduces breath, underarm and foot odors.

"Body Mint was pleased when asked to be a participant in the Sony BMG promo packs," says Ryan Kaminaka, director of marketing for Body Mint. "It's an honor, but at the same time it makes sense. Once people in the club scene, or any scene for that matter, pop a Body Mint tablet, we're positive they'll never go anywhere or do anything without it."

Recently, Body Mint was also featured in the Cannes Film Festival and the Warner Bros pre-Oscar goodie bags. Along with the Sony promotion, there appears to be a growing trend indicating Body Mint is really becoming popular with a younger, hipper crowd. After all, Body Mint is about closeness and confidence. It's about breath and body freshness, and having the edge to be oneself. People want to have a good time and look good while doing it. Social situations on every level, whether it's among friends, colleagues or in intimate situations, give way to a number of issues. Body Mint is the perfect solution for those issues on both a physical and emotional level.

It's also the perfect product for the nightclub environment. In a place where the name of the game is getting attention and getting phone numbers, Body Mint is the secret weapon amid an arsenal of name brand fashion and corny pickup lines. It's the edge between who's hot and who's not, and leaving happy or leaving alone.

So, the next time you're at the club and lock eyes with that special someone, a million thoughts race through your mind as you work up enough courage to make a move, the music is deafening and it becomes a situation when closer is always the better alternative, ask yourself one question – Got Body Mint?